Good day, dear readers. Somehow I already wrote about Yandex updates, but it was done, I decided to pay more attention to this topic, I think it will be useful for beginners to understand this.

What is an update?

The word update is from English update, which means:

1. modernization,
2. latest news,
3. modernize,
4. update.

In the context search engines most of all corresponds to the word - update, i.e. an update is an update of the search engine database.

What happens during an update?

In order for the site to participate in the search, so that the search engine can show it to its visitors, it must first of all know about its existence. For this, there is a spider robot that constantly scans the Internet, and a base in which the robot places new found resources. But this (placement of the site in the database) does not happen immediately.

At first, the robot only collects information. You can think of it as how we bloggers collect new information, keep it in our heads, before we write about the knowledge gained in our blog. When enough new information has been collected, it's time to put it into the database. But new information cannot simply be taken and placed. It is necessary to rebuild the entire database taking into account the new information. After all, as we know, all sites that take into account a large number of . In order to correctly take into account new sites in your database, so that they also have the opportunity to participate in the ranking, it is necessary to rebuild both new and old resources.

It is the formation of a new database that is called an update.

What is included in the search database update

During the update, new texts found by the spider robot, new links, changes that have occurred on already indexed sites are taken into account.

It is worth saying that every search engine has updates, but if some, for example, Google, have updates more often and almost imperceptibly, then for others, as in the case of Yandex, this is a whole event.

Yandex updates

Due to the fact that several different parameters are taken into account when updating the search database, the update in the Yandex search engine is divided into several parts.

Text and link updates

• Yandex text update- all text materials that were found by the indexing robot while crawling the Internet are taken into account.
• Yandex link update– all links that were found (or not found) in new and old documents are taken into account.

These two updates happen most often and always together. After the robot found new documents or saw changes in old ones, found new links to sites, an update takes place, a new database is formed taking into account the changes. Therefore, in the text and link updates, a new copy of the documents is uploaded to the database. It is after these updates that you can and should look to see if new pages of the site have appeared in the search engine index.

Here it is worth knowing that updating texts and links takes place on a certain date, i.e. if you published a new article yesterday, and today there was a text update, then the new article definitely did not get into this update.

Judging by the statistics, text and link updates occur in the interval from three to ten days, and a copy is always laid out on the date (+-day) when the previous update took place.

For example, the penultimate update was March 18, 2011, on this day the texts and links that the robot found before March 15 were taken into account. And the last update was on March 25, 2011, which took into account texts and links found before March 19, 2011. Those. despite the fact that we published new articles between March 20 and March 25, the last update on March 25 did not take them into account. Pages with these articles will appear only in the next update.

So when you check how many pages on your site are indexed, keep update dates in mind.

But, I am sure, many of you have noticed how fresh articles get traffic from search engines, which, in fact, should not be. The fact is that Yandex, like other search engines, has a fast robot that indexes resources that are frequently updated. These primarily include news sites, this is done so that Internet users can find out the latest news. But the fast robot indexes not only news resources, but also frequently updated sites, which include blogs, especially popular, frequently commented blogs.

But the most expected, most important updates for optimizers and moneymakers are different.

Issuance update

Issuance update- the most important update for people who are engaged in website promotion. After the search robot finds new texts and links, enters them into its database, takes into account all the factors by which sites are ranked in the search engine, the long-awaited update of the issue comes - a change in the positions of sites in the search results for queries.

It is difficult to say exactly how often the issue is updated. Judging by the statistics of updates, this can be just once a month or even less often, or two or three updates in a short period of time, for example, within one week. But at the same time, it is worth knowing that the positions of the site may change in the intervals between these updates, only the changes are minor. The update is accompanied by significant changes in search results.

If the development of the resource is correct, the site is well internally optimized, its link mass, trust increases, then such a site will definitely move higher in the search results for the selected keywords. If you are constantly engaged in your site, then it is after the update of the issuance that you need.

If the positions have grown, then you are on the right track, and you can continue to work in the same direction. If the positions have fallen, then this may be a signal that your actions are not correct, mistakes were made in the promotion.

But it is worth knowing that falling positions are not a guarantee of your wrong actions. If you watch for a long enough time how the position of the site on queries changes from update to update, it becomes clear that even with proper optimization and constant growth of external links, there may be small drops with subsequent growth in the next update. Therefore, I think you should not panic if you see a slight drop after the update, it is better to wait for the next one and only after that draw any conclusions.

There may be several reasons for this. If you built up a link mass between updates, exchanged links with other resources, then perhaps not all links were found and taken into account, or the site that links to you fell under the filter.

If you made any changes to the promoted page, and a fall followed, then, firstly, you need to make sure that the updated page is already in the index, and secondly, again, wait for the next up and after that draw conclusions.

In my practice, it also happened that for no reason. But then they returned to their own place.

Update TIC

The most long-awaited update for many bloggers, especially for those who are going to or are already making money by selling links.

In ApTIC, the thematic citation index is recalculated, which is calculated on the basis of links that lead to your site, while taking into account the thematic nature of the referring resource.

Distinguish between updating push-button TCI and toolbar. In principle, they occur at the same time, but not quite. First, the push-button TCI is updated, followed by the toolbar one, therefore, during the up period (it can last from several hours to almost a day), it is the push-button TCI that is more accurate and reliable, and it is it that is reflected in.

A push-button TIC is a button in the form of money (available from Yandex itself), which you can often see on different sites.

And the toolbar one is the TIC in Yandex.Bar, which can be installed in your browser.

This update is the most unexpected, although there are exceptions. Either it stably happens once a month, then it is gone for more than 2.5 months, and then suddenly twice with an interval of a week (I'm talking about the latest updates). With what it can be connected - a mystery.

Any breaks or, conversely, excessive frequency in updates may be primarily due to the fact that Yandex has made some changes to its algorithms and is testing them. During testing, the site's performance, its position on queries can jump a lot, change significantly, but, as a rule, everything falls into place after a storm.

How to find out the exact and correct Yandex updates

I already told my readers that I check updates on this site, and also installed their widget on home page Yandex. For me, this is the most convenient, because. I often use Yandex search, unlike many optimizers who, apart from Google, do not recognize anything :).

Updates, as a rule, start somewhere after 12 midnight Moscow time and the widget from promosite immediately shows this. But I'm not in a hurry to immediately check the positions and more. The search base is very large, and updating it takes a sufficient amount of time, up to several hours, therefore, it makes no sense to check anything at night, everything can change before morning. You can check only in the morning, when the update has already passed and everything has settled down.

But there are other services that also monitor Yandex updates. On any of the resources with you can find information about updates. Already known to all of us, it also shows updates. So, I think there are no problems with getting up-to-date information about updates to the Yandex database.

Also, after each up of issuance or TCI, topics are created on various SEO forums where optimizers share their successes or failures, express their thoughts, build hypotheses about which schemes for promoting or raising the TCI work and which do not. Of course, no one gives out secrets, but with careful reading, you can always take out something useful for yourself.

But most importantly, everyone can receive a message about the update of the search database to their email from Yandex itself. In Yandex Webmaster in Settings there is such a page, which is very difficult to get to if you do not know where it is located. On it you can choose the news you want to receive, as well as choose how you want to receive it - directly in the Webmaster's interface or to your mailbox.

But I want to warn you that if you follow updates only using this function, you will be the latest to know about updates, because. discussion of the update begins with its beginning, and Yandex sends a message about the update when everything is over. But at this moment, you can be sure that the update has passed and you can already check how many positions the site has risen in the search results.

That's all I wanted to tell you today. Now you know exactly what updates are, what Yandex has ups, how often they happen and how to monitor them.

Good luck with development.

For many optimizers Yandex updates are the most anticipated. After the search engine finds new texts and links, enters them into the database, and also takes into account the various factors according to which projects are ranked, the desired and long-awaited update of the issue comes, in simple terms, changes in the positions of sites in the search results.

There are also other types of search engine updates.

After issuance update may change, or the positions of sites in the search results change, as a result of changes in the ranking of projects by the search system.

It is difficult to say how often this update occurs. This usually happens 1-2 times a week. But you need to know and remember that the position of the site can change between Yandex updates, although such changes are minor.

If after the update the position of your project has risen, then you are on the right track and can continue to work in the same spirit. But if the positions are "shaken", then this is already an alarming signal, which speaks of erroneous actions and, probably, at some stage, errors were made in optimizing the resource.

It sometimes even happens that after the next Yandex update, all pages of the resource may fall out of the search, but then they again take their places.

Text update usually happens once or twice in seven days, and the database is updated about new text content of pages on various resources. During the Apa, new text content appears in the Yandex search results, which was indexed some time ago.

The positions associated with the emergence of new text documents are changing, and in addition, technical changes are being made (doubles are closed, a region is assigned, pages are optimized, etc.).

Reference update happens simultaneously with the text one, but with an interval of up to three hours, data on all new links that lead to your project is updated.

During this Apa, there is a change in the positions of resources in the Yandex search results, which are caused by the appearance of new links, as well as the recounting of the link mass that was set earlier.

Update TIC

With this update, the thematic citation index of projects is recalculated, which is due to a change in the number of sources referring to your resource. The TIC indicator usually changes no more than once every two months.

It must be said that TIC update can be push-button and toolbar. In principle, they occur almost simultaneously. First, the push-button TIC is updated, and then the toolbar one is also updated. Therefore, the Apa time can last from one hour to 24 hours. Button TIC is therefore more accurate, thanks to which its value is displayed in Yandex.Webmaster .

A push-button TIC is, in fact, a button in the form of "money" so to speak (which you can get from Yandex) and which you can often find on many resources. Or you can install the TCI and PR informer on the site right away. The toolbar TIC is usually displayed in the Yandex.Bar panel, such an extension can be installed optionally in your browser.

The TIC update can occur stably once a month or you can wait for more than two months. But it also happens, although rarely, that it happens a couple of times in two weeks. It remains a mystery so far, such a periodicity of this Apa. Unless it is known to Yandex employees.

Excessive frequency or long breaks are usually associated with updating and testing new Yandex algorithms. During such tests, the positions of resources for promoted queries can jump quite a lot and change significantly. But do not worry, after "such a storm" (testing), positions usually return to their places.

That is why, before the next update of the TIC takes place, there is a lull on the link exchanges. Then, after passing the update and receiving sites of new TIC values, the movement is activated again on the exchanges and the webmasters adjust the prices for regular and eternal links.

Accurate and correct Yandex updates

Determine exact Yandex updates many services can. You can select, for example, tools.promosite.ru or seobudget.ru/updates. They also offer their own update calendar and the ability to notify about an upcoming Ape by Email or SMS.

The correct Yandex updates can be shown to you by the search engine itself. It is enough to set up receiving messages in Yandex.Webmaster. The content will be something like this: "The Yandex search database has been updated" and the date is indicated.

Unfortunately, the message comes after the Up, but for that you can definitely be sure of the correctness of the update and feel free to check the position of the site.

Google updates

Google updates happen so often (in principle, daily) that SEOs do not track the position of the site in Google "from Apa to Apa", but check them daily. During such updates of Google search results, link and text changes on the promoted resource are simultaneously taken into account.

Update PR is a recalculation of the document's authority value. After such an Apa, a new Page Rank value is assigned for each page of the site.

When PR is recalculated, all changes that have occurred in the number and quality of links leading to this document are taken into account. Page Rank updates usually occur once every three or four months, although the parameters are constantly recalculated.

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Update is an update of databases of search engines. During the update, the search results and the rating of the pages in the index are updated. SEO specialists call an update an AP for short.

Let's say you run a blog. Wrote several new articles, but they are not yet in the search. In order for new pages to appear and be displayed in the results for Internet users, they must first get into the PS database, that is, into the index.

In fact, until this moment, the search engine knows nothing about the existence of your new publications. And to be included in the index, they must be crawled by search bots. To be more precise, the results do not include pages, but their saved copies, which the search robot downloads to itself on.

The bot, scanning the Internet, gets to your blog and starts collecting information on it. And when he collects enough new materials, he puts them in the base, having previously rebuilt new and old resources. This is necessary so that the search engine can correctly rank sites based on a complex algorithm that uses many factors.

And when the page finally gets into the index, it occupies one position or another in the search results, which is influenced by all the same algorithms that only search engine employees know about. We only know that they take into account the following page quality indicators:

• document to user requests;
• behavioral factors;
• usefulness, quality, content design, spamming;
• site and page age;
• link weight, etc.

By analyzing all of the above factors, the algorithm evaluates the web page and, based on this, places it in a certain position. Accordingly, the better it is rated, the higher it will be fixed in the search results.

Not only new pages are evaluated, but also old pages that have been in the index for a long time. And if six months ago the document was in the first place, today it can fly out even from the first page of the search, if during this period competitors offer users more interesting, high-quality and relevant content.

The robot collects information from indexed pages quite often. Therefore, it makes sense to supplement old articles after a while, update information if it becomes irrelevant, and soon they will be re-evaluated.

After re-evaluating the quality factors of the pages, an update takes place. In this regard, the positions of web resource pages change regularly.

On a note. After analyzing all of the above, we can say that APs are aimed at improving the search and updating indexed information so that people always find what they need on the Internet and receive comprehensive answers to their questions. Which site, according to search engines, better answers the user's request, the one is higher in the search results.

Yandex updates

But with updates, everything is not as simple as it might seem at first glance. There are a lot of them, and every webmaster, and especially an SEO specialist, should be able to distinguish one update from another and divide them into types. In Yandex, updates are divided into two types:

1. By changes in search results for a specific pool of queries in the search.
2. By updating the search engine database: links, texts, etc.

Let's consider the second classification concerning the fixing of APs of a certain base directly in the search engine. Here are the following updates.

Text update

The database of texts and pages participating in the ranking changes. During the APA, new pages are included in the index, and content that has already been indexed is updated.

Text AP is fixed by Yandex more often than others - about once every 3-7 days. This is the most anticipated update for all text and . If the main index gets new pages that were not in it before, then a text update has occurred.

Reference update

It concerns updating page anchor lists. During the period of this update, information is updated regarding the texts of incoming links and the recalculation of the factors responsible for their accounting.

The link AP is fixed after getting into the issuance of new pages that can be found through incoming links. Such results are also called SNSS. Numerous studies have found that external and internal anchors are often updated at different times, which indicates that they are in different databases of search engines.

Behavioral factors update

Changes information about how users behave on resources and pages of search results. You can track such AP by comparing the degree of change in behavioral factors for two or more groups of requests. Also, this update is divided into two subspecies:

1. Micro. A small proportion of information about the behavior of Internet users is taken into account.
2. Slow (global). They are observed no more than once every 3 or more months.

Update of static factors

Reports on the recalculation of ranking factors that are considered to be slowly changing or "heavy": , BrowseRank, HostRank and others.

To update the factors, it is necessary to resort to complex calculations, which is also confirmed by the frequency of their updating - only once every 2-6 months.

Update classifiers

This is an event associated with a change in the classification of certain types of sites / pages / requests and their redistribution. This AP is divided into:

1. Redistribution of web resources by type or binding: language, georeference, etc.
2. Redistribution of pages to: news/commercial/information and other areas, GEO and type.
3. Reclassification of requests into types: the severity of the request of one of the components - GEO, commerce, information, and so on.

You can notice some of the above updates by monitoring the results of the issue and the number of pages found using some search engine operators. It is especially easy to fix a GEO update.

Filter update

Anti-spam factors are being reviewed, after which certain resources and documents can both fall under the filters and leave them. Let's highlight the most common search engine sanctions:

1. Removing, using and updating filter thresholds applied to texts, as well as the "Reoptimization" sanctions.
2. Minusinsk - spamming with external links. Yandex representatives announce filter updates on their social networks.
3. For cheating PF. As soon as a text update passes, during which this filter is removed, the flow of visitors from Yandex increases significantly.
4. AGS and others.

To fix filter updates, you need to monitor the results of search queries for the web resources and pages that fell under the filters.

More updates

The search engine is a complex mechanism. In addition to bots and databases that provide the main search, there are also other crawlers responsible for vertical search (video, images, etc.), additional elements, for example, .

To all these bases, their own and independent APs are also applied. Yandex has more than 20 robots, each of which performs a specific function: one indexes pictures, the other comments, and so on.

In addition to the above updates, we note a few more important for optimizers:

• update snippets in search results and favicon.ico file in resources;
• changing the main mirror, combining / disconnecting mirrors;
• AP vertical search by addresses.

Google updates

The Google search engine is engaged in two types of updates, but we do not exclude that it has many more:

1. Issuance.
2. PageRank.

extradition

The search results of the world giant are significantly different from those of the Russian Yandex. Any updates in the search results occur continuously. As they themselves like to say in Google, our search results change in real time.

As soon as the Internet appears new page, bots immediately collect information and send it to the database, the issue is updated. Everything is much simpler here, the system does not deal with complex calculations and placement of saved copies. This all happens later, over time, when the resource begins to accumulate ranking factors.

PageRank (PR)

It has long been rumored that PageRank is going to be canceled, but even today it is updated and affects the ranking of pages. But if earlier the change could be seen, now Google has canceled the PageRank toolbar, which was visible to everyone. Therefore, now the PR recalculation takes place in an invisible mode.

However, for Runet, the Google parameter is not particularly significant. Because Yandex gives more preference to text factors.

What is the difference between Yandex and Google search results updates?

As mentioned above, the principles of issuing Yandex and Google are very different. Whereas Yandex updates no more than 3 times a week, the search giant has APs several times a day.

How to check updates in Yandex and Google?

Let's consider the main ways to check the updates of the issue and other parameters in the two most popular search engines.

Through Yandex.Webmaster

Anyone will be able to receive notifications about updates to the search database directly from Yandex. For this you need to go to Notification settings by this link. Here you can specify an email to receive notifications, choose where exactly to receive notifications (by mail or directly to the service), and what specific notifications about the site / pages will come.

But keep in mind that information about UAs in the Yandex.Webmaster interface comes at the very end, while the discussion of updates starts from the very beginning. But the advantage is that this notification will tell you the final and accurate update, showing the real position of the resource in the issue.

Through services

The procedure for tracking updates is simplified by special services. They take into account updates based on the . And if there is a change in the percentage of keywords that have risen or fallen in positions, then the AP has passed.

Let's say there is a base of 1000 words. For example, the key phrase “buy a phone” moved up from 10th place to 2nd, which means that 1 percent of a thousand has changed. This is how the services calculate changes in the search results and with the rest of the keywords, that is, what percentage of them has risen or fallen in the search engines.

PR-CY

RDS bar

In the settings of the RDS bar plugin, it is possible to set the panel for displaying AP dates. You just need to click on the bar button and go to "Options", and then check the box next to "Date of updates".

Tools.Promosite

No less popular is the Tools.Promosite service for analyzing updates in Yandex. Here you can find out more detailed information about the update, search results storms and continuous monitoring of it. From here, you can add a widget or toolbar to your resource to monitor changes without having to visit the site. It is possible to track new pages via XML.

Pixel Plus

Pixel Plus is a convenient analyzer for fixing text APs in the Yandex database with specified date indexing. There are a lot of interesting graphs for TOP analysis here, for example, the share of pages with HTTPS, the share of the main pages in the search results, the average age of documents, the average tag length

Hello dear site visitors. Probably, everyone who takes the first steps as a webmaster will recognize the mysterious words in their native runet, updating Yandex search results. You may ask, what, does this only apply to Runet?

I answer, yes, only his own. The fact is that the global search giant Google does not have this at all. No, he, of course, also updates, but his algorithms do this all the time, so to speak, almost online.

Yandex, for some reason, updates periodically, and not only issuance, but also TIC ups (an abbreviation that stands for thematic citation index). This indicator determines the degree of trust (trust) of the search engine to a particular Internet resource (at least I would like to believe in it).

In addition to search engines, site owners who offer links for sale pay attention to the TIC, since the higher this index for a site, the higher the price you can get for a link.

What is Yandex search database update

Yandex generally likes to keep itself waiting. In addition to the search up in Runet, there is also an up of pictures, a catalog, and even favicons. Of course, not everyone and not all the time follow updates of this kind, although sometimes they are useful. Let's say when you changed the favicon image or your main traffic comes from image search.

So, let's talk about updating the Yandex search database. How often does this happen? How can you tell if an update has already happened? And, after all, why do we need to know? These or similar questions are asked by all young webmasters who have embarked on the thorny path of optimizing sites for promotion in Yandex. And this is in the order of things, everyone goes through this stage.

The reason for the need for updates at Yandex is quite prosaic. Compared to its overseas counterpart, our Runet search engine does not have a hardware and technical base of sufficient power that would allow updating search databases at least a couple of times a day, taking into account all reindexed pages and detected incoming links. It is precisely because of this that he is forced to cheat, thereby reducing the load on the server part.

And what then does the Yandex search robot do on the site every day? What it should do is collect data for the index, that is, look for new pages and incoming links, update information about existing ones. But he does not let all this "into business" at once, but simply diligently writes down in a secluded place.

And at certain intervals (several days, sometimes several tens), they give the accumulated information for search results. That's when the Yandex search database is updated. By the way, you can see for yourself the frequency of this sacred event by looking at the dates of the official updates:

A reasonable question arises, what do we get between these updates? Everything is very simple - it's a cache.

To put it very simply, the SERP algorithm determines the list of the most relevant pages for a query only once between ups, after given request was introduced after the next update of the database.

And this result (list) is immediately cached so that later, when this request is entered, it can be retrieved and shown to users. Such operations greatly facilitate the work of Yandex servers and make it possible to keep the brand in front of the world search bigwig, Google, even without such powerful hardware.

At the next update, taking into account all the data about pages and links pointing to them, collected by robots after the previous up, a new list of page rankings for each request will be compiled, and again it will go into the cache so that everyone can get a quick response.

Naturally, the process described above is greatly simplified. About a dozen years ago, I think it was more like reality. For about two years, Yandex has been using personalized search results.

Thanks to it, users who have a large but different search history receive a different list of results in response to the same queries. And to date, this approach is increasingly beginning to prevail and be used.

However, if more than ten percent search queries have a modified output result, it is safe to say that the update has occurred. How can you tell when this happened? Let's talk about this a little later, but now a few words about what is a TIC update?

Well, we don't have to rack our brains with this one. There is an opinion that the sum of the citation indices of all sites in the Yandex index is a constant value, and changes in site indices occur by subtracting from some and adding this indicator to others. This update occurs even less often than the search base (period from 20 to 50 days).

Below you can evaluate the frequency (or rather, its absence) of the latest TIC ups:

What affects the Yandex TIC? This is the number, and most importantly, a qualitative indicator of links entering your site from other resources that are related (to the taste of the search engine) with yours in terms of thematic content.

As in the case of indexing, the analysis of such links occurs permanently, but the TIC itself, in general, remains unchanged between updates of its values. In exceptional cases, however, it can be changed in a negative direction in the form of punishment.

And then, after the update, the index abruptly changes its value (or not, as the algorithm smiles at anyone), and freezes again until the next up.

More about the types of Yandex updates

Yandex has another index, which, by the way, it recalculates instantly, online. This is the WCI (Weighted Citation Index). But, unfortunately, the data of this index is not available to the uninitiated, or rather, to ordinary users. Similarly, the constantly changing value of Google's toolbar PageRank, which can also be seen after updates, is also inaccessible to the uninitiated.

However, there is an opinion that this search indicator Google systems is no longer as important as it used to be. An indirect confirmation of this is the fact that the last update of Page Rank took place about a year ago. You can see for yourself the negative dynamics of the frequency of these ups:

Let's go back to Yandex, or rather, to those Yandex updates that webmasters periodically monitor as necessary:

1. Update Yandex.Catalog. This most significant catalog of the Russian segment of the Internet, when updated, adds data on new resources or deletes those that have fallen in his eyes. Therefore, it is important for webmasters who are waiting for one of these events to monitor and verify these updates.

2. Update favicons. Unlike the search results of Google, Yandex, to the left of the snippet, also shows the favicon, the image-emblem of the site. However, it does not show this image immediately after the site is indexed and the search results are updated or the favicon is replaced by you, but only after the favicon is updated on Yandex.

3. Update of the search database of pictures. The pictures on the pages of Internet resources are monitored by a special Yandex robot. And the image database in Yandex is also updated periodically, so if you receive or plan to receive a significant share of traffic through images, you should monitor these updates in order to be able to control your own actions.

4. Update mirrors. A separate Yandex robot is working on what controls the merging (gluing) of site mirrors. For example, two URL addresses - www.site.rf and site.rf - are mirrors that need to be glued together, and be sure to use a 301 redirect, in the robots.txt file or in the Yandex Webmaster panel.

There are situations when it is necessary to change the domain, for example, after falling under a search filter. Then you should register a new main mirror on both the new and the old domain and duplicate it in the Yandex webmaster. But even after that, for the search engine, the mirrors will become one only after the mirror update.

I also want to tell you that the update of the Yandex search database is not one-time in all areas, but is thematic in nature:

1. Link update - data on the indexing of links entering the sites come into force.
2. Text update - similar actions, only concerning the indexing of the text content of pages.
3. Behavioral factors update. Data on user behavior on indexed sites is also updated at certain intervals.
4. Search algorithm update. If they are not afraid of this update, then all webmasters and website promotion specialists are afraid. This is an update of the very approach in ranking, that is, in determining the level of relevance. This is a change in the algorithm for analyzing data received by other Yandex robots and in the principle of generating the final search results list.

As a rule, the Yandex search database is updated in the following order: first there is a text update, followed by a link update. Behavior data is updated without any sequence. You can see this for yourself by looking at the latest update data in the figure below:


I would like to note that you should not get hung up on updates and frantically wait for the next up, the main thing in the work of a webmaster is to check the position of the site (there are a sufficient number of similar resources for checking on the network) and analyze the changes.

And it should also be taken into account that Yandex search is inherently inert, and the result of one update is not a sentence yet, it’s better to wait for another one or two to draw some global conclusions.

How to track Yandex updates

After reading what I wrote above, you probably want to ask a question, how to track Yandex updates? As you may have guessed, there are such ways, I will even say more - there are several of them.

First, you can subscribe to a newsletter from Yandex itself. This becomes available after you have added your project to the Yandex.Webmaster tool. To do this, in the settings item "Types of messages" put a mark on forwarding to e-mail opposite the types "Global" and "Update search database".

I generally recommend that all messages in the list be sent to the mail. They do not appear too often to litter the box, and you will always be aware of all events.


I would like to note that messages from Yandex about updating search results occur after the issue calms down after the update, and you get the opportunity to calmly determine your current positions and analyze whether it turned out to be good or bad for your resource.

There are other ways to get information about Yandex updates. For example, the popular site Seobuget places on its pages a tool called "Yandex and Google Accurate Updates", which not only shows the TIC and SERPs that have already taken place, but also gives predictions about the release dates of new ones:


Here you can also subscribe to the newsletter in order to receive timely information about updating (optionally) various databases. In addition to the subscription e-mail, you can choose to send SMS. Its current cost is 5 rubles. Registration is required to be able to post on this site.


To always keep abreast of new updates and tell your site visitors about them, you can add an informer from the above resource, the code of which can be found under the mailing form, of the following form:

If you do not want to place alien code on your site, you can use the service of Yandex itself and place a thematic widget on its main page.

There are other resources on the Internet that monitor Yandex and Google updates. For example, a site like Pr-Cy contains an "Updates" tool, informing in the form of a calendar last changes in indexes, issuance, etc.

This resource, in addition to the calendar, also offers to add your widget to the main page of the same Yandex or an informer for visitors to the pages of your site.

An informer containing such interesting information as data on behavioral factors can be easily obtained by looking at the Movebo website.

To independently monitor the change in the Yandex thematic citation index (TIC) and report this indicator to visitors to your resource, you can put a button on your site stylized as a banknote.

You can get the installation code on the Yandex website.

It will be very convenient, useful and informative, as I think, to visit and discuss Yandex updates on thematic SEO forums. I think most will agree with me that one of the most convenient and popular sites is the searchengines.guru forum.

It has a separate section on Yandex updates, and a subscription to new materials that will be published there is available.


As in any other forum, its members gather from all over the Internet and actively discuss information about the promotion. And in the above section, you will also find a lot of interesting things about past and upcoming updates of the issuance, TIC, images, learn different opinions, stories, and also talk about your sorrows and joys.

New information does not appear in search engines immediately after it is posted on the Internet. Before users begin to find your site through search, information is collected by search robots and stored in the database of search engines for some time. The transfer of information from the database to the main search occurs periodically and simultaneously for many sites and is called an update.

Update(abbr. Ap, from English update - update, actualization) - the appearance of new information (sites, pages, texts, etc.) in the search engine results. Updating information is usually accompanied by a recalculation of the ranking formula, taking into account changes on sites, the appearance of new pages and resources, as well as changes in the link mass. It is after the updates that the position changes are monitored and the results are tracked, so it is necessary to know the types of updates and their frequency. Each search engine updates the results at different times and according to its own algorithms. Consider what types of updates exist for the most popular search engines - Yandex and Google.

Yandex updates

Text update– occur 1-2 times a week. During the text update, new text documents appear in Yandex search results, indexed a few days ago. With a text update, there are changes in positions associated with the addition of new documents, as well as the implementation of technical changes (closing duplicates, optimizing pages, assigning a region, etc.).

Correct Yandex updates- a service that specializes in Yandex updates. It has gained particular popularity among optimizers and people who independently promote their sites. The analyzer shows not only the percentage of position change, but also separate information on the text and link update, as well as the last indexing date of the considered texts and links.

The analyzer's algorithm is based on an hourly measurement of the number of documents in the Yandex index. As soon as a large number of new sites and pages appear in the index, a text update is fixed.

In addition, the site has a TIC update analyzer that monitors changes in the citation index on a variety of sites and, based on this, makes a conclusion about the update:

You can get acquainted with the correct Yandex updates