TO THE ATTENTION OF CAR MANUFACTURERS, CAR SHOWROOMS, SELLERS OF RELATED CAR PRODUCTS AND OTHER COMPANIES - the Central Driving School holding has prepared a unique commercial offer for you!
The Central Driving School holding came out with a comprehensive proposal to organizations related to cars. We offer you to use the most effective marketing tools for positioning your goods and services on the sites of the holding’s training centers and on the WWW portal. This offer will be of interest to companies - manufacturers, sellers of cars and related auto products, advertising, BTL and PR agencies, publishing houses that publish magazines on automotive topics and other companies.
The effectiveness of this kind of cooperation lies in the fact that representatives of target audience who plan to closely link their destiny with cars and everything connected with them in the future. And these are car accessories, tires, oils, audio and video equipment, navigation equipment, child car seats and much more. That is why precise delivery to the future motorist of the information he needs within 1-2 months with minimum costs will have maximum effect.
This service has already been used by such well-known brands and companies as: "Avilon", "VOLVO", "PEUGEOT", auto center "Planet", "Michelin", "FAVORIT MOTORS", pharmaceutical company "Shering", trademark "Zhannin", Publishing House " Business World" - magazine "Cars and Prices", LLC "Pronto-Moscow" - magazine "NEW AND USED CARS", "Russian Automobile Partnership". The result of this cooperation was an increase in brand awareness, expansion of the target audience, and the formation of a trusting attitude towards the brand on the part of potential clients.
Holding "Central Driving School" is:
- 24 training centers in all districts of Moscow
- 50 - 200 sq.m. - area of classrooms
- 20 - 100 people - classroom capacity
- more than 250 organizational meetings per month, at which students are enrolled in the driving school
- Lectures on traffic rules are held in all training centers 6 days a week
- ALL classrooms are equipped with TV and DVD equipment
- 3 training centers are equipped with interactive equipment
- the most visited online resource among driving schools (more than 80,000 visits per week)
- daily updated information
- interactive educational games
- video lectures on the most complex traffic rules topics
- "On-line" consultations with traffic rules teachers
- information portal for women "Autolady Club"
- annual interactive photo competition "Miss Auto Lady"
Portrait of the target audience (students of the Central Driving School) *):
- men - 40%
- women - 60%
- age 18 - 30 years - 75%
- age 30 - 40 years - 15%
- age 40 and above - 10%
- university and college students - 41%
- employees - 22%
- workers - 18%
- managers at various levels - 7%
- Moscow residents - 71%
- residents of the Moscow region - 12%
- 60% of students plan to purchase a car within the first year after receiving a driver’s license
- 80% of listeners have a car in their family
- 85% of listeners have active life position, independent people who are independent in decision-making
*) based on the results of a market research conducted in April 2014
| № | Service | for 1 month / rub. | Cost per month upon conclusion of the Agreement for 6 months / rub.. | Cost per month upon conclusion of the Agreement for 12 months / rub. | Note |
| 1. | Poster placement (A3 format) | 3300 | 2500 |
Discussed individually | |
| 2. | Poster placement (A4 format) | 2000 | 1300 | Cost of placement at one branch | |
| 3. | Demonstration of an informational video during a break between lectures (duration up to 8 minutes) | 2600 | 1800 | Cost of demonstration at one branch | |
| 4. | Distribution of advertising and information materials (together with teaching materials from the driving school) among students | 1900 | 1200 | Cost of distribution per branch | |
| 5. | Inclusion of information about the product in the text of lectures by traffic rules teachers (the amount of information is 2500 - 3000 characters) | 52000 | 39000 | Information is included in the lecture text in agreement with the educational part ( advertiser information is communicated at all branches) | |
| 6. | Posting on the site informational video, duration up to 5 minutes | 50000 | 41000 | The plot and required video recording format are agreed upon |
|
| 7. | Banner placement on home page site size 200x200 px | 31000 | 22000 | ||
| 8. | Placing a banner in the "AUTOLADY Club" section on the website with a size of 200x200 px | 15000 | 12500 | The banner layout is provided by the customer | |
| 9. | Advertising inside training vehicles, self-adhesive stickers (stickers are provided by the advertiser) | 28000 | 23500 | Prices are provided for accommodation in one car. Advertising outside the training vehicle is discussed separately | |
| 10. | Explanations by managers of the Central Driving School of the competitive advantages of the product and provision contact information about the supplier | FOR FREE | The customer preliminarily (before the start of the advertising campaign) conducts classes on the advertised product (service) with the managers of the Central Driving School holding company. | ||
Advertising and PR agencies are provided with discounts!
Dear colleagues!
If you are interested in conducting an advertising (PR) campaign on the territory of the training centers of the Central Driving School, we ask you to fill out an application for cooperation.
Our specialists will contact you, discuss all the details of the upcoming promotion, and select the most effective and best-priced services for your company.
Application for cooperation:
Call us and get free consultation!
Multichannel help desk open from 9.00 to 21.00
Or fill out an application to enroll in a driving school and the administrator will definitely call you back:
Useful links:
· “How to pass the traffic police exam the first time”
·
"Useful tips before exams"
Certificate of honor from the NP "Guild of Driving Schools" of Russia
The NP "Guild of Driving Schools" of Russia awarded the Educational Holding "Central Driving School of Moscow" with a Certificate of Honor and a diploma for professionalism, successful work to improve the quality of driver training and the introduction of new training technologies.
Well-deserved award from the Federation of Motorists of Russia
The Federation of Motorists of Russia awarded the director of the Central Driving School of Moscow an honorary award “For contribution to socially useful activities” in the field of road safety.
The non-profit partnership "GILD OF DRIVING SCHOOLS" of Russia recommends:
Training centers educational holding "Central Driving School of Moscow" is the key to high-quality and safe driving training!
PLEASE NOTE! NP "GUILD OF DRIVING SCHOOLS" of Russia warns:
If the cost of training in a Moscow driving school is below 19 thousand rubles, it is possible that this driving school does not have a traffic police certificate, works according to old programs, does not fully provide training, and you may have difficulties passing the traffic police exams.
Driving school services are quite specific. They can only be used once, so talking about forming a loyal customer base is pointless. The key point when promoting the services of a driving school should be its impeccable reputation and high level of service. If we are talking about only one driving school, and not about an entire network, the choice of promotion channels must be approached as carefully and carefully as possible.
Decoration of the point (including during opening)
Facade
Often driving schools are located in office buildings and occupy only a couple of rooms. In this case, it’s difficult to come up with something more original than a sign at the door. If the entrance to the driving school is located from the street, please note that the facade must be noticeable. Use bright paint to match your walls to match your signature colors. You can also hang billboards on the facade with information about the nature of the services that are provided at your school.
Signboard
Outdoor advertising
Billboards
Carefully consider whether advertising on a billboard will influence the influx of customers. This is quite an expensive undertaking. The shield should be located near significant human traffic, such as near a university. In your appeal to potential clients, it is better to use specific calls to action rather than beautiful image pictures. Or you can talk about your successes, for example, the number of students who successfully passed the traffic police exam.
Pavement sign
A sign can be used as an auxiliary advertising channel if the building in which the driving school is located is located away from the central streets and pedestrian traffic. Place a sign with a concise and clear indication of the location of the school in such a way that it can be seen by as many potential clients as possible.
Advertising on transport
Use the vehicles used for training for advertising, as additional opportunity attracting clients. Branded cars themselves are great advertising for your school. All you need is a logo, the name of the driving school and a phone number. Choose simple, readable fonts and rich colors.
Internet advertising
Landing page or website
For a driving school, it is better to make both a landing page and a full-fledged website. On them you can talk about the learning process, the number of training hours, post a presentation video and contact information. Also, do not forget to place a column in which the potential client will enter his contact information. As an incentive, you can offer him a small discount on tuition.
If you decide to create a website on your own, be sure to read our articles:
Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time it takes to select the necessary resources for its creation and get profit from the site as quickly as possible.
Contextual advertising
Usage contextual advertising It is advisable to use if your school has several branches. Indeed, in addition to the service itself, the main criterion for attracting clients is the convenient location of the school. For example, within walking distance from your place of study or work. Otherwise, it's money thrown away.
Groups on social networks
Accounts in social networks- the least expensive way to express yourself. Remember that the content must be original and interesting. Talk about the everyday life of the driving school, post funny photos and don’t forget to hold events from time to time to involve your subscribers in the life of the groups. For example, you can play free training driving, experienced drivers may be interested in a lesson in extreme driving.
Print advertising
Leaflets
Hire promoters who can distribute flyers advertising your driving school. It is better to distribute it near the metro, public transport stops or educational institutions. This advertising is primarily aimed at those who would prefer not to waste time on the road and learn to drive immediately after work or school.
Business cards
Bright business cards with a list of services provided at your school, address and telephone number are one of the least expensive promotion channels. The conversion will be significant if you place business cards on tables in student cafes or canteens at large enterprises.
Advertising in magazines and newspapers
Such promotion channels also cannot be called economical. A spread in a magazine or newspaper costs exorbitant amounts of money, plus a one-time placement so that a potential client does not forget about your offer is not enough. It is also unlikely to accurately calculate the conversion rate for such advertising.
Slogans:
- With us means with “rights”!
- We really teach.
- Training in proper driving.
- Driving school Virage. You will definitely pass your license.
- Your confident motostart.
- Confident driving in Moscow.
- Enjoy learning.
- Women rule!
- The easiest way to get your license!
- We are responsible for those we have taught.
- Driving with pleasure!
- You and I are traveling on the same roads!
- Driving confidence for life.
- Steering is easy!
- The shortest path to safe driving.
- It's time to drive!
- Driving is like breathing - freely!
Order promotion of your driving school website to the top ten!
- Good theory teacher.
- An experienced and patient instructor who knows how to find an approach to any student.
- Possibility of choosing a vehicle that is as close as possible to technical specifications to the one that the student plans to manage upon completion of training.
- Technical equipment of driving school classrooms.
- Class atmosphere.
- Prices.
- To provide interested parties with maximum information, with answers to popular questions, how much does driving training cost, how the educational process works and what vehicles are available for practical training.
- Create and consolidate a positive image of the school in the creation of potential clients, distinguishing it favorably from among possible competitors.
- Attract the maximum number of listeners from the city or region.
Having extensive experience working with websites of a wide variety of educational institutions, we know exactly how to advertise a driving school in order to achieve the desired success at minimal financial costs and in the shortest possible time. By creating a unique development concept and working on creative advertising for driving lessons, we take into account the main competitive advantages of the customer’s educational institution, the characteristics of the regional market and the expectations of future drivers who are looking for a good driving school.
Promoting a driving school in Runet search engines for business development
Search engine promotion for a driving school is one of the most effective methods, which allows you to significantly increase traffic to the web resource and attract those who want to get a license to your driving school. Professional website promotion services in search engines Runet, offered by Promotion Group, is an effective mechanism for increasing targeted traffic for educational institutions planning to develop their business at the regional level, or expand the geography of providing training services for drivers of different categories.
When planning to take a theoretical and practical course, future drivers turn to the Internet for help, often entering fairly average search queries. As a result of the work of a group of our specialists, every resident of your city, district or region who wants to find a good driving school nearby will find a link to your site in the first 10 search results, without even entering the geographical name of the locality. What is needed for this?
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Our specialists, who know many methods of how to promote a driving school and attract the students necessary for its prosperity to take driving lessons (group and individual), use the following effective techniques:
- Search site audit, which allows you to choose the right resource promotion method.
- Competent and right choice high and low frequency keywords and phrases.
- Internal optimization of the resource to eliminate errors that prevent effective indexing of pages and create an optimal semantic core for promotion.
- Geotargeting mechanisms that allow you to create search results taking into account real location the person entering the search query.
It is worth considering that the promotion strategies applicable to a driving school are somewhat different from the classical schemes applicable to advertising goods and services. In order to attract a person who wants to learn how to drive a car, it is not enough just to be attractive home page, creative content and a bright advertising slogan. We guarantee an individual approach to each client, affordable prices and prompt execution of a full range of work!
Promotion of a driving school website or how to get new clients for almost nothing
If you have only recently organized driving lessons, you need powerful promotion of the driving school website, thanks to which the maximum number of people can learn about the courses, which means you will receive new potential clients. The optimal solution would be to contact the specialists of Promotion Group at the stage of planning to enter the Internet, since the success of its further promotion largely depends on how competently and professionally the site is created.
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Calculate the cost of work on your project!
If the resource already exists, but despite all the financial and time costs for its promotion, it is not possible to achieve the desired result, we are ready to conduct an in-depth audit and professional optimization of the resource, aimed at solving a number of the most important issues:
- How to eliminate errors that prevent pages from being indexed?
- How to make a website with the services offered in a driving school interesting for visitors and attractive for search engines?
- How to promote driving courses in certain search engines (optimization for Google or Yandex)?
- How to increase targeted traffic and convert it into real students?
- How to keep a visitor, make him interested in dialing your number and learning more about the training options offered?
Knowing all the features of website promotion with the services provided by a driving school, we achieve success by using exclusively permitted “white” advertising and promotion techniques, thanks to which the network’s analytical mechanisms are positively perceived and gradual increase targeted traffic, and the growth of the site’s ranking, and its high positions in search results.
If you are interested in inexpensive, but quite effective advertising of a driving school on the Internet and the possibility of creating a competitive website with driving lessons services, call right now at 8-800-333-13-25 - calls within Russia are free! Or leave a request via
The peculiarity of your business is that the service is used on average 1-2 times in a lifetime, and after completing the course the former client is only interested in the fact that he can write a positive review and invite his friends. Therefore, we are mainly focused not on maintaining contact with a regular audience, but on gaining the trust of the target audience. We guarantee the high effectiveness of the products we have chosen; they lead to the following results:
- search for target audience (targeting) according to certain criteria;
- getting to know the company;
- establishing trusting relationships, building a positive reputation;
- holding promotions and discounts and other ways to increase sales.
Thematic traffic
People do not always come to the site for commercial requests. Sometimes they are just getting ready to start learning. Then you should launch a blog designed for “your” audience and select appropriate topics, for example, tell us at what age according to the law you can start studying, and when you can get a certificate, what stages the traffic police exam consists of and how it goes, a list of exercises in practical classes, etc. This is how we help increase traffic by targeting directly the target audience.
